So, you wanna lose weight huh?!  What if I told you counting calories, doing tons of cardio and #nodaysoff won’t work?  
Would you believe me?
Stick with me sweet pea.  I’m gonna show you how. 



Yo-yo Dieting Like Crazy

In my 20’s, I did every. single. diet. 

Name it, I did it…

The Cabbage Soup Diet

The Grapefruit Diet. 

The Mayo Clinic Diet. 

Weight Watchers. 

I even took the now-banned-heart-attack-inducing-prescription-only Phen Phen (keep that last one between us). 

If you bumped into me, you'd never know if you'd see chubby-Alicia or sickly-skinny-Alicia because I bounced back and forth that often.

But here's the thing...


Growing Up I Was Always Thin

I was very active with dance classes and sports. 

After high school, I started to slowly gain weight, so I didn’t even notice it all that much. It wasn’t until I was about 20 years old, on a night out with my then-boyfriend that I realized just how big I'd gotten.

Hi! I'm Alicia. Born and raised in Southern California... I live in Redondo Beach with my hilarious husband, Joe, rad son, Rocco, and our quirky pup, Maizy.

I'm a certified personal trainer + certified in Sports Nutrition with over 12 years experience of helping busy women master the skill of ease around being ridiculously fit, bursting with health + remembering who they are.


We do things differently around here...  

you'll learn how you can actually use your stress response to boost your health.  

I’ll show you that being fit and healthy can fit into ANY lifestyle, even if you’re as busy as a mosquito on a nudist beach.  I'm a bustling working mom and you won't find me meal prepping on a Sunday afternoon or making my own nut milk.  

I’ll give you powerful techniques that are realistic and doable.  I’ll help you shine.


I Almost Choked on My Medieval Turkey Leg.

We were at Medieval Times (a restaurant with a dinner show that’s as obnoxious as you might imagine). 

At one point during your meal, a photographer swings by your table to take a photo that you can purchase. 

Later, when the photographer came back with our photo, I almost choked on my medieval turkey leg. 

I looked at my boyfriend and yelped, “What in the hell is going on?! Is this what I actually look like?!” He said, utterly confused, “Well, yes. That’s you. I think the picture came out great.” 


I was Ashamed and Humiliated...

How did this happen? 

Who’s this chubby girl in this picture pretending to be me? 

I decided right then and there to do something about it... 

I was going to get back in shape and feel good about myself again!


Lifelong Love Affair Begins (My 20s)

This went on for a decade. In my late 20’s, I was lucky enough to meet two people who completely burst my yo-yo diet bubble.  

One of them was a trainer who worked with professional athletes (on the Dodgers and the Kings, NFL).  

He would often get a chuckle about my “read-it-in-a-magazine” techniques. 

He taught me a TON about fitness.  

He introduced me to a Celebrity Nutritionist who was working out of Gold’s Gym in Venice Beach at the time.  

She allowed me to follow her around like a puppy dog and watch her literally transform clients for upcoming roles or magazine shoots. 

At the time, I was a manager in a grocery store, but I was hooked.  

I knew back then that this whole health and fitness thing would become a lifelong love affair.

All Yin and No Yang (My 30s)

In my 30’s, I decided to take a deep dive on learning everything I could about fitness, nutrition and being in the best shape of my life.

I finally decided to quit listening to newsstand “health” magazines. 

I quit listening to the weight loss “gurus” who say, "The only thing that matters is calories in versus calories out" (Spoiler alert- it’s not). 

I started studying medical and sports journals. 

I started taking classes and reading books with big, hard to pronounce words. 

I was even lucky enough to be mentored by Todd Durkin, who also worked training many pro-athletes.

I learned the SCIENCE of how to get your body to store fat OR to burn fat.

I became a certified personal trainer and got certified in Sports Nutrition.

I got “shredded”.  I had the body I’d always wanted.

BUT there was one MAJOR component I wasn’t spending time learning about… and neglecting the importance of this one thing, I believe, turned into the biggest and scariest consequence of my entire life.

Kicking Me in the Teeth (My 40s)

At 40 years old, my body was broken.

Listen, in my 30’s I got fit, in the words of Keely Jones, I got Mad-Fit. 

But it was how I was going about it that would lead to disaster.  

I was pummeling my body with gruelling workouts, sometimes 2-a-day workouts and sprinting like a jackrabbit 6 days a week. 

I kid you not, Lou Ferrigno (yep, the guy that played The Hulk on the 70’s TV Show) came up to me in the gym one day and said, “You train with the heart of a lion.” 

Sounds pretty badass huh? But again, there was an incredibly important thing I was leaving out that would end up kicking me in the teeth...

Trusted By:

Thanks to a near-death experience and a major health crisis, I’ve taken my health + fitness knowledge to a whole new level.  I’ve learned things that would blow your mind… and no one ever talks about this stuff!

I wasn’t considering the effect of stress... (And here's where shit gets intense.) 

I mean, yeah, I had heard stress is bad for you, that it can be toxic, yadda, yadda, yadda. 

The way I dealt with stress? Workout even harder, run more miles… go go go.

Here’s the part of my story where shit gets intense.

My husband Joe and I had our first child, Rocco when I was 38.  The plan was to have one more.  

So, when I was about to turn 40, I told Joe, “It’s now or never.  I’m not getting any younger here.”

And then this happened… READ MY FULL STORY HERE


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